Our Director & Founder, Michael, has been designing and handcrafting jewellery for over 18 years. He began his apprenticeship at the age of 16 where he discovered a knack for creating beautiful jewellery. Continually evolving and shining in creativity, his passion and enthusiastic attitude is evident in every fine detail of his creations.
After working in the jewellery industry for many years and gaining his experience in the field, Michael realised that there was something missing. A direct connection between the jeweller and the customer.
From this, the idea of allowing the customer to have a one on one relationship with the jeweller emerged; bringing to life a whole original concept where they are involved in every step of the process. Right from the selection of the diamond, to the type of gold/ platinum they desire in their intricate design. Michael truly believes that educating his clients is key and with an ever-growing international client base an idea to bring this experience into the modern world via the internet came to life. Not only allowing his local following to take part in this process, but anyone, anywhere on the globe.