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Clear AllD-H Colour will be our recommendation for Round diamonds & D-G for all other shapes, as to the naked eye you will struggle to see the difference. If you are building a Rose or Yellow Gold ring you can go as low as I or J colour as the reflection of the metal can hide the slight colour in the diamond.
SI1 clarity and above is our recommendation for clients who would like an "eye clean" diamond. This means no inclusions or imperfections can be seen to the naked eye, only under a microscope. This will help maintain your budget to achieve a nice sized diamond. Some SI2 clarity diamonds are eye clean, but be a little more specific with the size and location of the inclusions. The smaller the diamond the harder it will be to see the inclusions.